ICON OF THE SEAS: A Marvel of Engineering, Art & Innovation

As part of Art Week Miami , the Swiss American Chamber of Commerce had the privilege to invite their members to a visit to Royal Caribbean’s Icon of the Seas, the groundbreaking flagship of their new Icon Class. This ship is a testament to cutting-edge technology, sustainability, and the reimagination of luxury travel, offering an experience that transcends the ordinary.

The Icon of the Seas is truly a floating masterpiece—a stunning fusion of contemporary art and immersive design. We had the privilege of meeting the curators and artists behind the ship’s impressive art program, who shared insightful details on its creation. Walking through the decks felt like navigating a living gallery, where each space unfolds a unique story of creativity and innovation. With breathtaking views of Miami and avant-garde art installations throughout, the experience offered the perfect blend of luxury and inspiration.

We were especially honored to welcome Urs Broennimann, Consulate General of Switzerland in Atlanta as our distinguished guests. A heartfelt thank you to our SACCFL member, Sascha Lang, Vice President of Architectural & Design | Newbuild & Innovation at Royal Caribbean Group, for orchestrating this extraordinary experience, and to Royal Caribbean Group for their generous sponsorship. The combination of Swiss excellence and Royal Caribbean’s innovative spirit made this an unforgettable event.